Augmented Reality

Augmented Reality (AR) is a technology that overlays digital information, such as images, sounds, or other data, onto the real-world environment, enhancing the user’s perception and interaction with their surroundings. Unlike virtual reality, which immerses users in a completely digital space, AR blends the virtual elements with the physical world, allowing users to interact with both simultaneously. This can be achieved through various devices, including smartphones, tablets, and specialized AR glasses. AR is utilized in various applications, such as gaming, education, training, navigation, and marketing, providing enriched experiences by incorporating virtual components into the real world.