Hiperpersonalización, or hyper-personalization, refers to the process of utilizing data analytics and artificial intelligence to create highly tailored experiences for individuals. This goes beyond traditional personalization by leveraging extensive customer data—including behavior, preferences, past interactions, and context—to deliver content, products, or services specifically suited to an individual’s unique needs and desires. Hyper-personalization aims to enhance customer engagement and satisfaction by ensuring that every interaction feels relevant and individualized. It is commonly used in marketing strategies, customer service, and product recommendations to foster a deeper connection between brands and their consumers.
En 2023, el creciente uso de tecnología avanzada cambió la forma en que las empresas se comunican con los clientes. Pero, ¿qué podemos esperar en la experiencia del cliente mientras…