Hamishmar

Innovación defensiva

Defensive innovation refers to strategies and practices employed by companies to protect their existing market share, products, and competitive advantages from external threats or disruptive changes. It typically involves improving or modifying existing products, processes, or services rather than creating entirely new offerings. The goal is to sustain profitability and market position by responding to competitive pressures, regulatory changes, or shifts in consumer preferences. Defensive innovation can include enhancements to current technology, incremental modifications, improved customer service, and operational efficiencies. This approach allows businesses to anticipate potential challenges and mitigate risks while maintaining stability in a dynamic market environment.